Genies, personal spiritual growth and organisational life

Take Away Line The image of the genie is sometimes used to convey the idea of the vast potential for growth latent within all of us, growth, which Jungians hold, is our natural desire for individuation. But can this urge, essentially something usually seen as a matter for the individual  to accomplish alone, also be…

Heroes and Villains: Branding and the Dangerous Deployment of Archetypes

Take Away Line To be aware of brand is to deploy Jung’s theory of archetypes. All major brands deploy archetypes. A complex idea, archetypes allow leaders and marketers to associate their product, service or organisation with a dynamic force in human psychology for their benefit. But, beware! There is also a dark side that can…

Silvertop Surfing: Ageing, the Midlife Crisis and Individuation

Take Away Line Jung gave insights into the psychological processes that take place in the second half of life. Work organisations need wisdom of this nature better to make judgements about their futures. But few seem to understand or support the maturing process towards individuation and focus instead on the apparently mad impulses of mid-life…